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This Is Your Key Into Running A Successful Travel Information Website The Easy Way

By Charlie Carin


After spending countless hours setting up your travel accommodations and destinations search website probably the last thing you feel like doing is having to maintain the site. Yet without maintenance your site will never be successful. It's important to build time in your schedule to work on your site. The following article provides great advice on how to maintain a site.

When creating registration forms keep it as user friendly as possible. Make sure the content they need to fill out is highlighted as they go, so they don't get confused. The blinking cursor acts as a beacon to draw the eye where it needs to go, so make sure you include it! The easier you make it for your visitors to complete the form, the more of them you'll get.

A split test will help you determine which sales copy is working better. By posting similar content on different pages, you can fine tune your sales pitches. Remember that visitors and rankings are great, but you are looking for dollars at the end of the day. Track the conversion rates and see which copy, and copy writer, works best.

Your site will not survive if it's just an one stop shop. You need to give your users a reason to return, and a desire to do so. Your site must be informative and always evolving, being kept up to date and relevant, but it also needs to have a certain curb appeal that will keep users entertained, so they don't dread going to your page for the information they absolutely have to have.

Ecommerce sites can play on the fact that people love coupons and deals. Use ad campaigns, social media and newsletters to give out promotional or coupon codes. Make sure that these are enterable on the purchases pages so that customers can use them. Having the code but not having the option to use it can reflect negatively on your travel accommodations and destinations search website. Making it usable can give customers an extra push to make the purchase if they are already motivated to.

Flash travel accommodations and destinations search websites often look quite impressive, but the cons usually outweigh the pros of relying on Flash. If you spend a ton of time on a fancy Flash intro that creates long loading times, it may end up being a waste because many visitors won't want to wait for it to load.

Content is king! Include as much content as you possible can on your site. Fill up your pages with useful, relevant content, and your visitors will have a reason to stay for a while. If you've only got a few pages, you're probably losing traffic quickly after it arrives. Stay up to date, and write as much content as you can!

404 error pages are a reality for every webmaster, so customize yours by including a couple useful links to keep them navigating your site instead of moving on to another. Even if all of your links are perfect, a misspelled search is all it takes to reach the dreaded 404 page.




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