Making promotional materials can be tricky. For one, you need to be mindful of the messaging. Two, you need to consider how you would place the message in a very limited space such as that of cards. Those who are in charge of making it are constantly faced with the challenge on how to maintain their solid branding on different messaging module.
Cards are only some of the most common promotional materials that businesses like hotels use. They are portable and can easily be handed to a lot of people with ease. Much as how you prepare for the details inside the material itself, planning for the hotel key card sleeves design is just as important.
This material cannot be distributed outside the building. It is used to access hotel rooms. Sleeves may be a simple accessory and may not be a priority. Still, since its the first thing that the clients see when they receive the key card, then making sure that it looks good and have strategic presentation is important. Here are some of the considerations.
Size. The sleeve acts as protection for the card so it should be created in such a way that cards will easily fit in and will not easily slide out. The size has to be slightly bigger than the card by about few inches just enough to provide convenience in placing it in and removing it.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo. Any material used for business should never ever forget to carry the logo of the company. If you have enough space, you can include the full name of the hotel. Be reminded that the logo is your identity. One look and people will recognize you for it. Or, they can associate you with a unique service that your place is offering.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is usually the back portion and is intended for placing any kind of vital information. One good example would be a guest safety tips. Or you can place some information on the most popular activity offered by the hotel which you want your guests to try out.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
Cards are only some of the most common promotional materials that businesses like hotels use. They are portable and can easily be handed to a lot of people with ease. Much as how you prepare for the details inside the material itself, planning for the hotel key card sleeves design is just as important.
This material cannot be distributed outside the building. It is used to access hotel rooms. Sleeves may be a simple accessory and may not be a priority. Still, since its the first thing that the clients see when they receive the key card, then making sure that it looks good and have strategic presentation is important. Here are some of the considerations.
Size. The sleeve acts as protection for the card so it should be created in such a way that cards will easily fit in and will not easily slide out. The size has to be slightly bigger than the card by about few inches just enough to provide convenience in placing it in and removing it.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo. Any material used for business should never ever forget to carry the logo of the company. If you have enough space, you can include the full name of the hotel. Be reminded that the logo is your identity. One look and people will recognize you for it. Or, they can associate you with a unique service that your place is offering.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is usually the back portion and is intended for placing any kind of vital information. One good example would be a guest safety tips. Or you can place some information on the most popular activity offered by the hotel which you want your guests to try out.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
About the Author:
You can visit www.frontdesksupply.com for more helpful information about Top Considerations When Making Hotel Key Card Sleeves.
No comments:
Post a Comment